Iyokan orange is one of many oranges produced in Ehime prefecture. Iyo is an old name for that prefecture and kan means orange. This particular iyokan, however, was brought to us when we stayed at a hotel in Miyazaki prefecture. The figure behind the orange is Mayor Higashikokubara, the most popular mayor in Japan today. He is a comedian-turned politician who has been successful in promoting economic growth in the prefecture amid declining national economy by associating himself with many products of the prefecture.